A Brief Story On How We Became Happy

HOW WE GOT STARTED?


Happy is a family business. Our founder is Juan A. Valentín, a Trujillo Alto native and a food industry visionary who grew up working in the local farmer market to help support his family.

His first big business venture took place in the 70’s, when the opened his first WIC store. Success followed, and he eventually became the owner of 24 WIC certified stores across the island under the name of “Tu Nutricentro Inc”.

It was during those years, that he realized there was a void in the market for healthy, family oriented products that were compliant with the strict standards of the United States Department of Agriculture’s Food and Nutrition Service, and that were readily available in the island.

So he decided to go for it. He created, with the help of nutritionists, and following the strict guidelines of the Department of Agriculture, a line of products that got the quality blessing from the Federal Government to be sold at WIC stores, and thus Happy Products Inc. was born in 1994.

KEEPING UP WITH THE CHANGING TIMES


After the ups and downs of our local economy, Happy’s quality products have been able to grow to the point where they are sold beyond WIC stores.

As for our products, we have taken the time to study the changing nutritional needs of families, including the increasing above 60 population, to reformulate our products to address the needs of each age group, consistent with the changes in the profile of modern families.

Today, Happy is still a family owned business, proudly 100% Puerto Rican. You will continue to find our products in the shelves of WIC stores. But we are also available in large supermarket chains, independent supermarkets, drugstores and Cash and Carry stores everywhere, making a name for ourselves side by side well known international brands. We are also proud to serve Head Start schools and hospitals, amongst other important institutions.

We plan to continue growing by exporting our products, making them readily available for families outside Puerto Rico. We are also opening our distribution channels to collaborate with other brands that share our company values.

HAPPY FAQ

Find answers to some of the questions you might have about our company.
1ARE HAPPY PRODUCTS MANUFACTURED IN PUERTO RICO?
Some of them are, others are made outside the island, but following the strict nutritional guidelines in our formulations/recipes. We never skimp on quality or taste.
2CAN I FIND HAPPY PRODUCTS OUTSIDE PUERTO RICO?
Right now, we are in the process of setting up distribution outside the island. We will update our website and Facebook page as they become available.
3WHY ARE HAPPY PRODUCTS ALSO SOLD IN WIC STORES?
Because initially, Happy was a brand developed following the strict standards required by the US Department of Agriculture to be sold in WIC stores. As the years went by, we realized the importance of having our products available to children and their families outside the program, so that they too could grow up healthy.
4WHY BUY HAPPY OVER THE LEADING COMMERCIAL BRAND?
Because we are a brand that firmly believes that affordable, healthy food should be available to each and every family, regardless of location, size or income. And we put a little extra care into everything we do.
5IS HAPPY'S VIEW OF HEALTHY ALSO TASTY?
You betcha! Our products were designed for palates that are accustomed to flavorful meal experiences since early childhood.
Have any more questions? Email us. We’ll be happy to answer them.